Revenue in the Non-Alcoholic Drinks market amounts to US$1,155,205m in 2021. The market is expected to grow annually by 5.68% (CAGR 2021-2025). The market’s largest segment is the segment Soft Drinks with a market volume of US$742,235m in 2021. The largest player in that business is the coca-cola company with a massive worldwide presence. Coca Cola operates in over 206 countries that’s more countries than the UN.
The company’s best-selling beverage is the original trademark coca-cola, 1.7 billion servings of Coke products are consumed every day. Despite its worldwide presence the company itself makes primarily one thing the highly condensed beginnings of the drink known as beverage concentrate but coke won’t say exactly where they make the concentrate nor will they allow the modern-day filming of its manufacturing processes the formula for coca-cola may be the most closely guarded secret in the history of American commerce the ingredients are listed but there’s one that’s purposely vague natural flavors those are things which have come from nature from many different sources of plants vegetables or things like that’s actually the most closely guarded trade secret in the world so we don’t actually say what they are. After Dr. John S. Pemberton invented Coca-Cola in 1886, the formula was kept a close secret. Coke says that finding their trade secret is no different than discovering the Loch Ness monster or Bigfoot it’s just not going to happen they have one copy and say it’s safe and sound in this vault at their world headquarters in downtown Atlanta.
The World of Coca-Cola museum is home to the high-tech vault that holds the original recipe. The museum is a 20-acre complex located across Baker Street. Coca-Cola’s recipe is one of the best-kept business secrets of the past decade.
Coke ships its secret concentrate to over 900 bottling plants all over the world, most of these are independently owned. The bottlers’ first job is to transform the concentrate into a finished soft drink by diluting it with water then adding sweetener and carbonation. The people who handle the concentrate are in dark about the secret formula as anyone, the coke they make has to taste the same as coke made by other bottlers around the world it’s a challenge because the bottlers provide Coca Cola’s main ingredient water the drink is about 90% water.
Water can taste different depending on the water source this plant gets its water from on-site wells in the plant they sanitize the water and put it through a nanofiltration process that there’s no taste and odor carryover from our source the coca-cola company also counts on its bottlers to add coke second main ingredient the sweetener. In most of the world, the sweetener is sugar but in the United States, it’s high fructose corn syrup. The sweetener concentrate and water are put into a 5,000-gallon tank to create a syrup that’s more than 50% sweetener out on the bottling line they dilute that syrup five and a half more times with water then pump in CO2 through a closed system to carbonate the beverage now its trademark Coca Cola, but the plant has to prove it by testing the first bottles in order to be a bottle for the coca-cola company.
Bottlers have to follow the company’s rules and regulations and if they don’t they can actually lose their license two of the tests are for CO2 levels and sweetness which is measured in a unit called Brix. For more exciting stuff please subscribe to our Facebook Page.