WhatsApp recently introduced its updated Privacy Policy in January 2021 that you need to accept by February 8th to keep using the app. The privacy policy has created some confusion among everyone with its controversial changes. Let us take a review of the new WhatsApp policy.

When I opened my WhatsApp today and I got this prompt about the new WhatsApp privacy policy so I obviously went ahead to check out all the details and I was like what???

So basically there are three questions regarding the new WhatsApp privacy policy that I will answer in a very simple manner

  • What personal data is collected by WhatsApp
  • What data is shared with the Facebook
  • What data is shared with business accounts on WhatsApp

Let’s first look at the previous privacy policy from December 2019 and it starts like this respect your privacy is coded into our DNA since we started WhatsApp we have aspired to build our services with a set of strong privacy principles in mind now that sounds promising right!!

But this whole promising start is gone in the new privacy policy as you can see from January 2021 It does not look very good so talking about the 03 questions mentioned above:

What data does WhatsApp collect?

Basically, WhatsApp still can’t read your chats because it’s an end to end encrypted but here’s everything else it knows. So WhatsApp knows what phone you’re using basically your phone model, the network you’re using, your operating system, your battery status, signal strength, your time zone, your IP address, along with all the other WhatsApp details like your WhatsApp usage, which basically means how you’re using the app when you’re last online, etc.

Whatsapp also has access to your payment details, your transactions thanks to WhatsApp pay, status updates, group details like group names, profile picture, description, your profile picture, about info, and the last time you updated yours about info. So that’s all the data WhatsApp has about you and your phone. Now coming to the important question:

What data is shared with Facebook?

Well, almost everything so as part of the new privacy policy all of the data that can be accessed by WhatsApp will be shared with Facebook, as well as other Facebook concerns like Instagram. And that’s not all, whatever you share on WhatsApp can also be used by Facebook to bring you more personalized ads, offers, recommendations content on Facebook and Instagram for example when you share a link on WhatsApp about a new phone you want to buy or say a jacket you want to buy, Whatsapp and Facebook take this info to use it for ads and other services. So don’t be surprised when you and your friends see the same ads about that phone or that jacket.

So basically Facebook now has complete access to all of your WhatsApp data, and unlike in the past when you had an option to not share your data with Facebook, there’s no such option now. So coming to the last question:

What data is shared when you interact with the business account on WhatsApp?

When you’re managing a business account on WhatsApp you have to keep in mind that your data might be available to several people in that business. and if the business is working with other third-party and your data isn’t really as secure or personal.

There are also some important changes that you should know about. First up, when it comes to the previous WhatsApp policy it says we still do not allow third-party banner ads on our services. But the newer policy adds a sentence to it that says we have no intention to introduce them but if we ever do we will update this privacy policy which I personally think is a hint that someday we will see ads in WhatsApp.

Previously, when you delete your WhatsApp account using the delete option in the WhatsApp app, not all of your data gets deleted, but now most of your data will be deleted but your data related to the groups you created or the data other users have of you like your messages sent to them will not be deleted.

Whatsapp is no longer seems to be a privacy-focused messaging app. Also, it’s clear that all of your WhatsApp data will be used by Facebook from February 8th whether you like it or not. Kindly share this information with your friends and family and do like our Facebook page for new articles.

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